Kenzo x H&M

Being what we are and doing what we do, being on top of the latest fashion trends one of our main focuses. We’re big fans of H&M and designer collaborations over here, and were of course super excited to hear about the Kenzo x H&M … read more

Photography Equipment

A big part of what we do at FOOB is photography. To capture just the right moments, we focus on using top-of-the-notch equipment. It grew into quite a collection over the years, and is a vital part of our agency. … read more

Wacker Fabrik

When Franziska visited the Wacker Fabrik for the first time, she knew this would be the perfect place for FOOB. Surrounded by nature but not too far away from the city, this historic complex with an industrial flair is the perfect home for FOOB. … read more

We ❤ : Marni at H&M Campaign

Designer collaborations are a trend these days, but few brands garner more attention than H&M. H&M has had its fair share of designer collaborations over the years, but its collaboration with Marni, with its stunning video directed by the one and only Sofia Coppola, has always stuck with us. … read more

The FOOB Library

Let us introduce you to the FOOB Library – one of our main sources of inspiration. Just like other areas of our studio, the library is meticulously curated with our design aesthetics in mind. … read more

We ❤ : Isle of Skye

Franziska is currently visiting Scotland and has been posting amazing pics on Instagram. The scenery of Isle of Skye, for example, is breathtaking! Anyone into nature and wildlife would feel at home at this historic island. … read more

A Peek Inside Model Agencies

One of the highlights of our Hamburg trip was visiting our model agencies. Three of our agencies, Modelwerk, Mega Model Agency and Kult Model Agency, are in Hamburg and we were thrilled to meet the people behind in person. … read more


Every year around this time, the FOOB team goes on trip to experience new things and to get some inspiration. This year, we headed to Hamburg and spent a few days exploring the harbor city. … read more

Hello There!

We’re FOOB, short for Focused on Brands. We’re a full-service agency near Frankfurt specializing in fashion and sport advertising, among other things.  … read more