We ❤ : Marni at H&M Campaign

Designer collaborations are a trend these days, but few brands garner more attention than H&M. H&M has had its fair share of designer collaborations over the years, but its collaboration with Marni, with its stunning video directed by the one and only Sofia Coppola, has always stuck with us.

Shot in Marrakesh, Morocco, this campaign is light, dreamy and airy. It does a wonderful job showcasing the cloths while telling a sweet story at the same time. It embodies the mood and the overall feeling of the collection perfectly.

Nothing portrays summer dreams better than this video. Amazing clothes, fabulous location and talented director – easily one of our favorite campaigns.

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All images courtesy of H&M.

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